Arena Azure specialise in child and family marketing, and are the No.1 specialist in the Toys & Games market.
We are a division of Arena Media, the media planning and buying agency, who are the UK operation of Arena Media Network, and part of the Havas Media global set up.
Our promise is to drive long term customer value through media efficiency, effectiveness and innovation.
We guarantee to deliver real value for our client’s business through totally integrated planning, consumer knowledge and insights, expertise in advanced data analysis, senior management involvement and a no nonsense approach to buying.
We are passionate about media, how it’s evolving and ever changing, what’s coming next, how consumers interact with it and are influenced by it. Most importantly, we find ways through media to build deep, meaningful and long lasting connections with consumers that help drive our clients’ business growth
That’s what drives us.
Entrepreneurial spirit with global scale
As market specialists, we are totally immersed in the markets in which we operate.
Our mission is to remain ahead of the game in providing the best media solutions for our Clients.
Our knowledge and understanding of our target consumers is second to none, and with added expertise from our digital division, Quantum, we are able to boast the most integrated team of specialists.
The ongoing revolution in media means there are now more routes to market than ever before, so by integrated planning we mean the intelligent combination of traditional, digital media and emerging channels. Knowledge and experience in breadth and depth
A unique balance of integration and specialist expertise
We offer the best of both worlds. The resource and scale of a global network, with an individual, specialist and bespoke service from senior talent.
Founded over 20 years ago at a time of rapid change in the industry, the agency was one of the most successful of its kind and became part of Arena / Havas in 2008. Arena Azure was launched as a specialist division in 2002, and quickly established itself as the No.1 specialist in its market.
That founding energetic spirit and individual approach lives on today in everything we do.
Central to this is our trading ethos and approach.
The strength of our relationships with media owners, our leading edge trading model and acute commercial awareness means we are able to access extraordinary value on our client’s behalf.
Often, though, the real value of media goes beyond the deal. At Arena Azure, we believe in creating connections that are engaging and build meaningful and longer lasting relationships with its audience
Senior People Alongside Every Piece of Business
We are committed to meeting the needs of our clients with the right level of experience and resource. That means accessible senior people and talent not spread across too many accounts. And every client brief is processed through the management team.
With an industry leading staff to billings ratio, of less than half the market average, we place more experienced people on our clients’ business.
Arena have continued to invest in talent, at all levels, and are fortunate to attract the best in the industry and we keep them by creating a stimulating and challenging environment to learn and grow.
